Product marketing manager with expertise in digital marketing, quantitative analysis, and product management. Passionate about leveraging data to improve decision making and drive organizational improvements.  


Industry Experience: 
Life Sciences & Pharmaceuticals, Advertising, High Tech, Consumer Packaged Goods

Functional Experience: 
Marketing, Analytics, Operations

Qualifications:

  • Data Science & Analytics (SPSS/Excel/Tableau/Logi)

  • SEO, SEM, Digital Advertising

  • P&L Management, ROI Analysis

  • Market Research (Nielsen/IRI/IMS)

  • Organizational Modeling

  • Software Development Management

  • Computer Programming

  • Database Programming (SQL)

  • Public Speaking, Presentations, & Training


ValueCentric, Orchard Park, NY
Connected healthcare intelligence & analytics for the pharmaceutical industry
Product Marketing Manager (PM Team Lead), April 2016 - Current

Develop & manage product positioning and messaging to uniquely differentiate products in the market. Revolutionize market analytics at the firm to enter a new era of understanding our key performance indicators and leveraging market research. I turn internal metrics & competitive data into actionable insight and serve as a liaison between our many teams.

  • Led firm into new era of market research by implementing robust Win-Loss process  and ensuring information is distilled and communicated to empower the sales, marketing, and product teams
  • Pioneered user-research into product usability, culminating in an overhaul of ValueCentric’s largest product; identified and selected 3rd party consulting firm, acting as project manager for reface. Currently leading UAT
  • Identified major competitive gap and acted to close it; determined our largest group of users was under-served. Led research into and implementation of OEM business intelligence tool; currently supporting development of new product enhancements & reporting to close and surpass competitor

ValueCentric, Orchard Park, NY
Associate Product Marketing Manager, April 2015 - April 2016

Manage R&D of ValueTrak product family with an emphasis on improving and understanding customer relationship analytics.  Evaluate profit & loss of product family to identify new revenue opportunities and determine product sunsetting. Collaborate with development team and prioritize product development, enhancements, and bug fixes.

  • Created comprehensive customer relationship management process, developed internal logging and metrics to preemptively identify at-risk customers. Led implementation within customer support resulting in increased customer care & 10% retention rate improvement
  • Implemented consumer research program, organized focus groups with a dozen key customer accounts, interviewing power and executive users; collected consumer insights to inform product and marketing strategy
  • Led website & sales collateral reboot, jointly managed marketing department to create new website and collateral to ensure compelling positioning, naming, and key selling points of the ValueTrak platform
     

ValueCentric, Orchard Park, NY
Product Marketing Analyst, April 2014 - April 2015

Product Management responsibilities included analysis of pharmaceutical supply chain data to identify new revenue sources and drive innovations within the ValueTrak product family. Managed development team to create internal key performance indicators to increase customer engagement and loyalty.  Collaborated with marketing team to align company materials with brand image & respond to changes in competitive environment.

  • Spearheaded new brand “look and feel” for all marketing documents, collaborated with marketing department to identify decision makers and target marketing materials effectively
  • Saved subscribing customers millions annually, served as product owner for initiative to identify supply chain leakage
  • Authored industry thought-leadership piece on “Big Data & Predictive Analytics”, serving as potent lead generation mechanism and culminating in speaking opportunities for our firm at major industry conferences

KDF Electronic and Vacuum Services, Rockleigh, NJ
Global leader in sputter tool manufacturing and support for over 25 years
Marketing Manager, June 2012 – January 2014

Responsibilities focused on marketing strategy and content creation for digital and industry vertical publications. Served as project manager for centralizing organizational data; subsequently trained executives to leverage KPIs to quantify organizational success.

  • Introduced powerful executive dashboard, collaborated with subject matter experts to analyze manufacturer data, ultimately training management team to evaluate equipment performance and leverage quality metrics
  • Skyrocketed Google AdWords metrics to all-time high: paid page rankings for keywords (350%), increased site traffic (15%); KPI improvements earned $200,000 of additional revenue for 2013
     

Undertone Ad Network, New York, NY
Network at the forefront of digital advertising, with over $200 million in revenues annually
Campaign Performance Intern & Social Coordinator, Summer 2011

  • Spearheaded research and development of “social” targeting capabilities; pursued strategic relationships and screened potential data partners to ultimately expand Undertone’s sales portfolio. Monitored & optimized display advertising campaigns to increase performance for clients.
  • Developedcompetitive analysis of online ad industry through consultation with company executives and partners
  • Liaised with executives, company partners, and customers to develop & purchase new advertising functionality
  • Incremental revenue exceeding $2 million through campaign optimizations made by performance team, summer 2011
     

KDF Reprographics, Rockleigh, NJ
Award winning leader in the tri-state area for large format printing
Web Programmer, 2010

  • Led the launch of a new brand. Designed web graphics, organized site motif, and programmed PHP back-end
  • Proposed and developed tool based on customer feedback to accept user-submitted designs, exponentially expanding product catalogue

Federal Aviation Agency’s National Design Competition
“Radiant Heating of Airport Aprons“
Lead Project Manager, January 2009 – May 2009

Led team of twenty engineers to first place victory in national FAA competition.  Personally invited to speak to aviation and government audiences at two national conferences. Thereafter, the multi-million dollar project was adopted by the FAA and was constructed at the Greater Binghamton Airport. Spoke alongside state officials at the groundbreaking ceremony in regards to the feasibility and importance of renewable energy.


Simon Business School, Rochester, NY
Master of Business Administration 
Marketing, Brand Management & Business Modeling

Beta Gamma Sigma Honor Society, Merit Scholarship recipient, Dean’s List, Excel Modeling workshop leader & Business Analytics tutor

Binghamton University Watson School of Engineering, Binghamton, NY
Bachelor of Science, Computer Science, Magna cum Laude

All-University Honors, Dean’s List, Sigma Alpha Pi National Society of Leadership and Success, Scholars Program


Quantitative Market Research: Excel, SPSS, Nielson & IRI, Social Media Listening, IMS, ValueTrak

Databases: Excel Advanced Spreadsheets / SPSS / Oracle SQL

Business Tools: Tableau/ Microsoft Excel / Word / Access / PowerPoint / Adobe Photoshop & Illustrator / Salesforce / Redmine

Programming Languages: VBA / C / C++ / Java / HTML / PHP

Other Skills: Search Engine Optimization, Search Engine Marketing,  Google Analytics, Social Media Marketing, Web Design, ValueTrak Pharmaceutical Supply Chain Management