Data Science + Product Marketing
I'm passionate about leveraging data to improve decision making and drive organizational improvements.
I'm an expert in product marketing, particularly in applying quantitative market research to go-to-market strategy. I have nearly a decade of experience acting as a product marketer for software-as-a-service businesses, and have built a career that spans Life Sciences and Pharmaceuticals.
I have a strong background in analytics, having completed a BS in computer science at Binghamton University where I graduated magna cum laude. During my time as a programmer I fell in love with data and analytics, thereafter attending the Simon School of Business at the University of Rochester. I completed my MBA with honors in marketing and brand management and specialized in applied statistics.
I've acted as a marketing consultant to Fortune 500 companies and appeared on NBC, ABC, and the WSJ for a prototype green airport project; construction at the Greater Binghamton Airport has completed and serves as a research site to potentially save the US hundreds of millions of dollars in energy fees at cold-climate airports.
I'm equally comfortable with the qualitative and quantitative aspects of marketing and believe that it is necessary to excel at both to be successful.