Healthcare Product Leader with expertise in SaaS product management, go-to-market strategy, and product marketing. Most recently, I cofounded an AI healthcare startup aimed at physician software usability and the burnout epidemic. I’m passionate about the intersection of data and user-focused design to improve decision making.

Industry Experience: 
Healthcare, Life Sciences, Pharmaceuticals

Functional Experience: 
Product Management, Product Marketing, Leadership

Qualifications:

CareChronicle, Rochester, MN
Technology that works for patients and providers
Founder and Head of Product, Aug 2023 - Current

Patient health literacy (or the lack thereof) is one of the leading contributors to medical readmissions, unnecessary ED visits, poor patient outcomes, and decreased medication/pre-surgical adherence. Our vision is the application of AI to reduce friction between patients and providers as we help them have more productive conversations.

HealthAI360, Milpitas, CA
Re-imagining Care in Healthcare
Head of Product, June 2022 - Aug 2023
Director of Product, May 2020 - June 2022
Associate Director, Product, November 2019 - May 2020

Founding team member. Led and scaled multinational teams of engineers, designers, data scientists, RCM specialists, and clinicians to achieve HAI360’s vision of an electronic health record (EHR) augmentation platform to decrease physician burnout, facilitate a superior patient-provider experience, and decrease health system revenue leakage.

• Led, launched proof of concept for a top-ranked health system in the U.S.

• Responsible for company and product strategy, roadmap, feature definition, and go-to-market strategy.

• Co-invented AI ensemble framework surpassing 90% accuracy for novel disease detection and billing; joined emerging AI generative models with reinforcement learning, gradient boosting, and natural language processing.

• Partnered with large healthcare consortium to acquire patient records, pilot sites, and sales pipeline.

Wolters Kluwer Health, Madison, WI
Trusted clinical technology and evidence-based solutions that drive effective decision-making and outcomes
Clinical Product Marketing Manager, May 2019 - November 2019

Managed a multi-million-dollar SaaS portfolio, including a new product launch for Wolter Kluwer’s AI sepsis detection product across multiple Epic and Cerner EHR sites. Managed G2M for the industry leading (KLAS #1) infection monitoring tool, Sentri7.

Exostar, Herndon, VA
Simplifying Application Access For All Clinical Users
Product Marketing Manager, Life Sciences & Healthcare, July 2017 - April 2019

Own go-to-market strategy for Exostar’s Life Science and Healthcare divisions. Manage a team responsible for marketing content creation, demand generation, tradeshows, and advertising. Drove new business and upsell opportunities (15% YOY ARR growth) via new strategy for sales enablement.

ValueCentric, Orchard Park, NY
Connected healthcare intelligence & analytics for the pharmaceutical industry
Product Marketing Manager (PM Team Lead), April 2016 - May 2017

Develop & manage product positioning and messaging to uniquely differentiate products in the market. Revolutionize market analytics at the firm to enter a new era of understanding our key performance indicators and leveraging market research. I turn internal metrics & competitive data into actionable insight and serve as a liaison between our many teams.

• Led firm into new era of market research by implementing robust Win-Loss process  and ensuring information is distilled and communicated to empower the sales, marketing, and product teams

• Pioneered user-research into product usability, culminating in an overhaul of ValueCentric’s largest product; identified and selected 3rd party consulting firm, acting as project manager for reface. Currently leading UAT

• Identified major competitive gap and acted to close it; determined our largest group of users was under-served. Led research into and implementation of OEM business intelligence tool; currently supporting development of new product enhancements & reporting to close and surpass competitor

ValueCentric, Orchard Park, NY
Associate Product Marketing Manager, April 2015 - April 2016

Manage R&D of ValueTrak product family with an emphasis on improving and understanding customer relationship analytics.  Evaluate profit & loss of product family to identify new revenue opportunities and determine product sunsetting. Collaborate with development team and prioritize product development, enhancements, and bug fixes.

• Created comprehensive customer relationship management process, developed internal logging and metrics to preemptively identify at-risk customers. Led implementation within customer support resulting in increased customer care & 10% retention rate improvement

• Implemented consumer research program, organized focus groups with a dozen key customer accounts, interviewing power and executive users; collected consumer insights to inform product and marketing strategy

• Led website & sales collateral reboot, jointly managed marketing department to create new website and collateral to ensure compelling positioning, naming, and key selling points of the ValueTrak platform
   

ValueCentric, Orchard Park, NY
Product Marketing Analyst, April 2014 - April 2015

Product Management responsibilities included analysis of pharmaceutical supply chain data to identify new revenue sources and drive innovations within the ValueTrak product family. Managed development team to create internal key performance indicators to increase customer engagement and loyalty.  Collaborated with marketing team to align company materials with brand image & respond to changes in competitive environment.

• Spearheaded new brand “look and feel” for all marketing documents, collaborated with marketing department to identify decision makers and target marketing materials effectively

• Saved subscribing customers millions annually, served as product owner for initiative to identify supply chain leakage

• Authored industry thought-leadership piece on “Big Data & Predictive Analytics”, serving as potent lead generation mechanism and culminating in speaking opportunities for our firm at major industry conferences
  

KDF Electronic and Vacuum Services, Rockleigh, NJ
Global leader in sputter tool manufacturing and support for over 25 years
Marketing Manager, June 2012 – January 2014

Responsibilities focused on marketing strategy and content creation for digital and industry vertical publications. Served as project manager for centralizing organizational data; subsequently trained executives to leverage KPIs to quantify organizational success.

• Introduced powerful executive dashboard, collaborated with subject matter experts to analyze manufacturer data, ultimately training management team to evaluate equipment performance and leverage quality metrics

• Skyrocketed Google AdWords metrics to all-time high: paid page rankings for keywords (350%), increased site traffic (15%); KPI improvements earned $200,000 of additional revenue for 2013
   

Undertone Ad Network, New York, NY
Network at the forefront of digital advertising, with over $200 million in revenues annually
Campaign Performance Intern & Social Coordinator, Summer 2011

• Spearheaded research and development of “social” targeting capabilities; pursued strategic relationships and screened potential data partners to ultimately expand Undertone’s sales portfolio. Monitored & optimized display advertising campaigns to increase performance for clients.

• Developedcompetitive analysis of online ad industry through consultation with company executives and partners

• Liaised with executives, company partners, and customers to develop & purchase new advertising functionality

• Incremental revenue exceeding $2 million through campaign optimizations made by performance team, summer 2011
   

KDF Reprographics, Rockleigh, NJ
Award winning leader in the tri-state area for large format printing
Web Programmer, 2010

• Led the launch of a new brand. Designed web graphics, organized site motif, and programmed PHP back-end

• Proposed and developed tool based on customer feedback to accept user-submitted designs, exponentially expanding product catalogue

Federal Aviation Agency’s National Design Competition
“Radiant Heating of Airport Aprons“
Lead Project Manager, January 2009 – May 2009

Led team of twenty engineers to first place victory in national FAA competition.  Personally invited to speak to aviation and government audiences at two national conferences. Thereafter, the multi-million dollar project was adopted by the FAA and was constructed at the Greater Binghamton Airport. Spoke alongside state officials at the groundbreaking ceremony in regards to the feasibility and importance of renewable energy.

Simon Business School, Rochester, NY
Master of Business Administration 
Marketing, Brand Management & Business Modeling

Beta Gamma Sigma Honor Society, Merit Scholarship recipient, Dean’s List, Excel Modeling workshop leader & Business Analytics tutor

Binghamton University Watson School of Engineering, Binghamton, NY
Bachelor of Science, Computer Science, Magna cum Laude

All-University Honors, Dean’s List, Sigma Alpha Pi National Society of Leadership and Success, Scholars Program

Market Research and Business Intelligence: Tableau, Excel, SPSS, Nielsen/IRI/IMS, Gartner, ValueTrak

Product and Design: Atlassian (Jira, Confluence), Redmine, Aha!, Trello, Slack, Invision, Sketch, Figma, Adobe, UI/UX, Material

Healthcare and Life Sciences: EPIC EHR, Cerner EHR, ACDIS, Definitive, Beckers

Business Tools: Salesforce, HubSpot, Microsoft Office, Adobe

Other Skills: Team building, hiring & interviews, Marketing Automation, Customer Relationship Management (CRM), Search Engine Optimization, content strategy, Google Analytics, Software Development Management, CICD

… and exposure to databases, programming languages, and modern cloud architecture. I have a B.S. in computer science, and have worked with devs on e.g. Azure, GCP, AWS, Git Version Control, clickstream analytics, CICD, infrastructure as code